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ON THE GO & ON THE ROAD: APP APPEALS TO TRUCKERS
Posted on: July 12th, 2016
TBS Factoring Service, a long-time national client partner of Appleton, is in the process of developing TBS Mobile Factoring, an app dedicated to helping independent truckers who are on the road and on the go factor their loads. This exciting new app puts TBS Factoring on the mobile app map, transforming its website into a handy and accessible mobile client portal.
When we heard TBS Mobile Factoring was coming to fruition, we were ready to put our pedal to the metal and start designing full speed ahead. Appleton’s talented web designers branded TBS Mobile Factoring to complement the established TBS Factoring brand, with each page created to be user-friendly and optimized for on-the-go use. This means less copy and larger buttons (making it easier to navigate), in addition to a color palette that’s designed to be easily viewable in the sunlight.
To aid employees and associates in managing the newly devised TBS Mobile Factoring design, we produced an in-depth style guide that outlines the typography, color palette, imagery, functionality and layout guidelines for the app. The TBS Mobile Factoring team can refer to this comprehensive style guide when creating brand materials in order to maintain the brand’s presence consistently and cohesively across all mediums and communications.
Over the last 45 years, TBS has developed a family of companies dedicated to serving independent truckers with bookkeeping, insurance, freight bill factoring, capital funding and dispatch services. Just as TBS believes in outstanding service and an experienced, dependable staff, Appleton upholds this same mentality as we continue to provide comprehensive, full-service branding and marketing services for TBS and its family of companies throughout the years.
Get your company on the mobile app map. Appleton Creative is an award-winning, full-service Orlando marketing company specializing in web design services. Appleton works with local, national and international clients to deliver powerful, responsive websites that are specifically designed to be seen first in search engines. Reach your target customers in the right places and establish highly qualified leads with a dynamic and accessible website. Your web design and development goals are worth a conversation: contact us at 407-246-0092 or firstname.lastname@example.org.